11/7/2023 0 Comments Landr music maker![]() ![]() ![]() Since then, UMG divested 20% of its equity and is on path towards an IPO WMG went public and Believe is on track to an IPO also. SME is just too small a part of Sony Corporation for the parent company to be a viable music industry bet. At the time, the only real place big institutional investors could place their bets on the rights side of the equation was Vivendi – and even then, it was an indirect bet as UMG was just one part of Vivendi. Then music publishers and publishing catalogues started to attract investment. Big investors started to make bets on either side of a binary equation: rights or distribution. Alongside labels, streaming services became the joint central force of the music business, around which all else orbited. Then streaming services grew in scale and attracted the first wave of inward investment into the industry. Outside of the currently crippled live business, the record labels used to be the undisputed central force of the music business. But there is another factor too: the fast-growing volume of institutional investment is changing where the centrifugal forces of the music industry reside. ![]() Secondly, audio will become the next tool with which consumers identify themselves, following the lead of images (Instagram) and video (TikTok). Firstly, it establishes a new top-of-funnel that sits above distribution companies, meaning that creator tools companies are now able to fish upstream of labels for the best new talent. In fact, we believe that the coming creator tools revolution could be at least as impactful on the wider music business as streaming was. Regular readers will know that MIDiA has been analysing the creator tool space for some time now and building the case for why the changes that are taking place will be transformational not just for the creator tools space itself but for the music business as a whole. ![]()
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